Although our most popular fish sauce is the highest quality, and subtle Tra Chang brand, we're often asked to carry particular gourmet brand. Squid brand is well-known in Thailand as a 'premium', more expensive and more delicious fish sauce that also has a nice and strong flavor. Some people like a more 'bold' fish flavor, the characteristic of Squid. Squid brand has not just a stronger flavor, but also a nicely muted fish smell.